
Viral
marketing is more powerful than third-party advertising
because
it conveys an implied endorsement from a friend, and
it is FREE!
I admit
it. The term "viral marketing" is offensive. Call yourself
a Viral Marketer and people will take two steps back.
I would. "Do they have a vaccine for that yet?" you
wonder. But you have to admire the virus. It has a way
of living in secrecy until it is so numerous that it
wins by sheer weight of numbers. It piggybacks on other
hosts and uses their resources to increase its tribe.
And in the right environment, it grows exponentially.
A virus just replicates, again and again with geometrically
increasing power, doubling with each iteration. In a
few short generations, a virus population can explode:
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Viral Marketing
Concept:
What does a virus have to do with marketing?
Viral marketing describes any strategy that encourages
individuals to pass on a marketing message to others,
creating the potential for exponential growth in the
message's exposure and influence. Like viruses, such
strategies take advantage of rapid multiplication to
explode the message to thousands, to millions.
The goal of a viral marketer
is to create "buzz" about a product or idea, so that
the idea spreads widely. If effective, viral marketing
may require very little effort on the part of the propagandist,
as the recipients of the message
become the primary agents who spread it to other people.
"Free" is the most powerful word in
a marketer's vocabulary. Most viral marketing programs
give away valuable products or services to attract attention.
Free e-mail services, free information, free Vacation
contest, free 3 day-2 night site inspection, etc.. "Cheap"
or "inexpensive" may generate a wave of interest, but
"free" will usually do it much faster. Free attracts
eyeballs. Eyeballs then see other desirable things that
you are selling, and presto! You receive traffic (and
a LOT of it), you earn money. Eyeballs bring valuable
e-mail addresses, advertising revenue, and e-commerce
sales opportunities. Give away something, sell something.
Clever viral
marketing plans take advantage of common human motivations.
Design a marketing strategy that builds on common motivations
and behaviors for its transmission, and you have a winner:
Free Vacation Contest, Videos, eCards, etc.. These products
can be picked up by hundreds,
and ultimately seen by hundreds of thousands of readers. XStreamCard's Viral Marketing Opportunities provide
very simple and EXCITING marketing tools. Simply
select an eCard, add
or record a video, photo, audio and/or text
message, fill out the form, and send to ALL of your friends, associates
and family.
XStreamCards Viral Marketing Example: If
you select a single XStreamCard
(there are 3,000
to select from), add your video or audio travel message, add a text message also, with a link to
your web site (added simply by filling out an eCard form), and send it to 20 of your
closest friends, family, associates and customers. If each of them forwarded your eCard to 20 of their own friends, family,
associates and customers, you would now have been seen
by 400 qualified travel buyers (people are more likely
to look at your offers, as
they were sent to them by
their own friends).
These 400 send your viral message to 20 of their own friends, family,
associates and customers, you
would now have been seen by 8,000 new customers.
These 8,000 send your viral message to 20 of their own
friends, family, associates and customers, you
would now have been seen by 160,000 new travel buyers.
These 160,000 send your viral message
to 20 of their own friends, family, associates and customers,
you would now have been seen by 3.2 MILLION
new travel buyers!
What did it cost you?
NOTHING, except an
XStreamCards annual membership fee!
Can you afford $24.00-$49.99
per year to market your products to literally tens of
thousands (maybe even millions)?
For a much LARGER impact, we can also deliver your eCard
campaign to our own can spam compliant list of travel
buyers! Ask for the details.
CREATE YOUR OWN
VIRAL MARKETING MESSAGES/EMAILS, WITH YOUR VIDEOS, PHOTOS
& AUDIO MESSAGES (simply and quickly)!
XStreamCards are designed with incredible photography,
from photographers worldwide. Offering eCards for All
Occasions (Holidays, Thank You, Get Well, Birthdays,
Motivational, etc.) and Travel
Marketing! To REALLY see dramatic results, Instantly record
and upload your own video to an XStreamCard promotion. Record "on-location"
from a cruise ship deck, dining in a European cafe, your
hotel's pool, cruising the Amazon river,
or while sunbathing on a beach in Bora Bora! Videos
are Incredible Viral Marketing tools!
*You can
instantly ad your existing video or multiple “flipping”
photos, record your own video or audio message within
minutes, and add your text message and a link to your
web site, into a travel
Destination/Event specific eCard.
*You can create an eCard with YOUR
OWN photos!
*You can add a title and message to your eCard in one
of TEN foreign
languages!
*XStreamCards offer puzzles, reflecting water applets,
and travel supplier videos and photo presentations!
*All XStreamCards allow you to add a text message of
any length.
*All XStreamCards are delivered from YOU: your name in the From Line, and your choice
of Subject Line.
What
did it cost you? NOTHING, except an
XStreamCards annual membership fee!
Can you afford $24.00-$49.99
per year to market your products to literally tens of
thousands (maybe even millions)?
For a much LARGER impact, we can also deliver your eCard
campaign to our own can spam compliant list of travel
buyers! Ask for the details.
Personalize
the Viral Message. Response rates increase dramatically
when users can see that a message is coming from
a friend. All XStreamCards are delivered from YOU (your
name in the From Line), and your choice of Subject Line.
Continually
promote friendly referrals. Marketers
who want to have their messages frequently forwarded
should place an EXCITING,
FUN Video or text/audio Offer to their eCards.
XStreamCards can be sent as often as you like, reflecting
a different destination/travel offer “daily” if need
be!
Most people
are social. Social scientists tell us that each person
has a network of 8 to 12 people in their close network
of friends, family, and associates. A person's broader
network may consist of hundreds or thousands of people,
depending upon her position in society. A Travel
Agent, for example, may communicate regularly
with hundreds of customers in a given week. Network
marketers have long understood the power of these human
networks. Viral marketing is popular because of the ease
of executing the marketing campaign, relative low-cost
(compared to direct mail), great targeting
(of personal friends, family and associates),
and the high and rapid response rate. The main strength
of viral marketing is its ability to obtain a large
number of interested people,
at a low cost.
The hardest
task for any company is to acquire and retain a large
customer base. Through the use of the internet and the
effects of e-mail advertising, the business-to-consumer
(B2C) efforts have a greater impact than many other
tools of marketing. Viral marketing is a technique that
avoids the annoyance of spam eMail; it encourages users of a specific product
or service, to
tell a friend. This is
recognized as a positive word-of-mouth recommendation,
from a friend.
Click Here to read and listen in
on an audio "clinic" pertaining to the incredible
Viral (Video) Marketing benefits we are now able to
experience!
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